The Dallas Wings announced a multi-year partnership with Wendy’s on Monday.

Best known for its made-to-order square hamburgers, using fresh, never-frozen beef, Wendy’s is now the Official Hamburger of the Dallas Wings.

“Wendy’s is one of the most recognized restaurants in the world and we are excited to have them join the Dallas Wings partnership portfolio,” said Amanda Fusci, Dallas Wings Vice President of Corporate Sponsorships.

“In addition to being an iconic brand, Wendy’s prioritizes finding ways to better the communities in which they operate. Alignment between the Wings and Wendy’s in these efforts will undoubtedly amplify and enhance those initiatives tremendously.”

Photo: Wendy’s

Wendy’s will be the title sponsor of a monthly televised Dallas Wings coach’s show, which will air throughout the season. The “Wendy’s Coach’s Show” will feature special guests, commentary on recent games, and insight into upcoming events. Additionally, Sponsored social media content includes “Wendy’s Hot Takes,” which will showcase player personalities, and “Rewind with Wendy’s,” which features game highlights.

Wendy’s will be the presenting sponsor of the Sneakerhead Showcase game, which is scheduled for June 9 against the Phoenix Mercury. Sneakerhead Showcase is annually one of the highest-attended and most-anticipated theme nights on the Dallas Wings home schedule.

This season’s Sneakerhead Showcase will feature a variety of local vendors, sneakers on display and available for purchase, a sneaker swap, a photo booth, a panel discussion of female sneakerheads, and more.  

“I am thrilled to express my enthusiasm for the exciting partnership between the DFW-area Wendy’s and the Dallas Wings,” said Glen Brandeburg, Wendy’s DFW Co-op President.

“This collaboration represents a significant opportunity for us, showcasing our commitment to strategic alliances that drive innovation, elevate our brand presence, and create meaningful connections with our community and fans.”

Other elements of the multi-year agreement include Wendy’s Courtside Experience, which includes in-game and post-game opportunities for fans throughout the season; Wendy’s Away Game Experience, which includes hotel, airfare, and game tickets for two fans; and Wendy’s as the presenting sponsor of the Dallas Wings Ball Exchange Experience.

Wendy’s involvement with the Dallas Wings extends into community activations as well, including a donation of a Court of Dreams Experience to a local girls’ basketball organization, being an associate partner of Teacher Appreciation Week, and participating in Feed the City.

For the Feed the City initiative, Wendy’s will partner with the Dallas Wings, Dallas Wings Community Foundation, and Tango Charities as they pack and deliver lunches to community members in need throughout the Dallas-Fort Worth area.

Photo: Wendy’s

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